KEEP

KEEP Gear · Drop 001

Wear the work.
Get scanned.

Race kit that does something. Every KEEP singlet is printed with a barcode unique to its owner, pointed at their Strava profile. Someone clocks you at mile 40, scans your back, and follows the rest of the season.

This is a preorder, not a store. Reserving costs nothing today.

Mockup

KEEPDATA. DISCIPLINE. OBSESSION.

Sample barcode shown

KEEP Gear 001

The Project Singlet

$54 · printed to order

Race-weight singlet, kept clean. Blank front, everything on the back: the KEEP wordmark turned on its end so the arrow climbs, and your own scannable barcode as a slim unlabeled line above the hem. Anyone who scans it, mid-race or in the finish chute, lands on your Strava profile. Your kit becomes your calling card.

Paste your profile link. In the Strava app: You, then the share arrow, then copy link.

Size

No charge today. Reservations are what fund the first run.

The barcode is real Code 128 and scans with any barcode app. For production we can swap it for a QR code so phone cameras open the profile directly, same personalization flow either way.

Fuel

Straight maple. No gels.

I race on maple syrup, so the carry system is part of the kit. Flasks sized for real pulls, a belt that holds them still at race pace, and a bundle that puts a full 50k of calories on your hips.

KEEP Gear 002

KEEP

Maple Flask 250

$22

Collapsible 250 ml soft flask with a wide bite valve that actually pulls syrup, not just water. Marked in 50 ml pulls so you know exactly where your fueling stands at mile 40.

No charge today. Reservations are what fund the first run.

KEEP Gear 003

The Syrup Belt

$44

Bounce-free stretch band with twin flask pockets riding at the small of your back, plus room for a phone and a bib toggle. Built to carry maple, keys, and nothing extra.

No charge today. Reservations are what fund the first run.

KEEP Gear 004

Race Day Fuel Kit

$79 · saves $9 over buying separately

The belt plus two Maple Flasks, 500 ml of syrup on board. Roughly 1,300 calories riding on your hips, which is a full 50k of fuel without touching an aid station gel.

No charge today. Reservations are what fund the first run.